RSS Explained
RSS is an abbreviation for two terms that mean the same thing - Really Simple Syndication and Rich Site Summary. RSS is a way to easily syndicate and deliver content on your Web site to customers and prospects who are interested in what you have to offer.
RSS is popular because it is a free and easy way to promote a Web site and your business without cost.
Benefits for your business:
- It is estimated that 70% of the email sent each day is unsolicited junk e-mail and, as a result of spam filters, many valuable messages also end up in the junk folder. Spam is not an issue with RSS.
- RSS allows users to have complete control over the content they receive from you because they can easily opt-in and out of feeds that send them the content from your Web site that is of interest or importance to them.
- RSS allows you to reach new and different markets that can increase your exposure and give you a competitive edge.
- RSS is all about meeting the needs of your visitors and customers.
- RSS helps you build trust with your visitors and customers and they will be more likely to make a purchase from you.
- RSS delivers free qualified traffic to your Web site because the visitor has interest in the information you provide and the products or services you offer. E-mail newsletters and E-zines can never compare to the level of qualified reciepient that RSS provides. In addition RSS is effortless compared to the effort involved in creating, distributing and maintaining a newsletter and list. RSS is easy to use and requires little effort.
