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		<title>FTC Publishes Final Guides Governing Endorsements, Testimonials</title>
		<link>http://www.newvistainc.com/2009/11/ftc-publishes-final-guides-governing-endorsements-testimonials/</link>
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		<pubDate>Thu, 12 Nov 2009 16:38:48 +0000</pubDate>
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				<category><![CDATA[FTC Laws & Rules]]></category>
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		<category><![CDATA[Bloggers]]></category>
		<category><![CDATA[Celebrity Endorsements]]></category>
		<category><![CDATA[FTC]]></category>
		<category><![CDATA[Testimonial Advertisements]]></category>

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		<description><![CDATA[Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements (10/05/2009)
(This is a reprint from http://www.ftc.gov/opa/2009/10/endortest.shtm. You can also download a copy of the FTC&#8217;s Guides Concerning the Use of Endorsements and Testimonials in Advertising.)
The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their [...]]]></description>
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